The Ultimate Best Practices Guide for Shopify Product Pages

This Comprehensive resource is designed to provide tips and strategies to help you improve and optimise your Shopify product pages.

Shipping Pricing

Display estimated shipping costs upfront on product pages, allowing customers to see delivery fees quickly and make informed purchasing decisions.

Highlight BNPL Options

Highlight your Buy Now, Pay Later (BNPL) options on product pages to make it clear that flexible payment choices are available, helping customers feel more confident in making a purchase.

Product Bundles

Create bundles of related products to provide added value and encourage higher purchase volumes, making it easy for customers to get everything they need in one go.

Conversion copy

Provide clear, informative copy that addresses common questions and objections customers might have about your products. Explain product benefits, quality, and usability, ensuring customers feel confident and informed before they purchase.

Product Add Ons

Enable customers to effortlessly add complementary products to their cart, enhancing their purchase and adding value to their experience.

Sizing Guides & Charts

Make sizing charts and guides easily accessible to help customers choose the right product, reducing uncertainty and ensuring a better fit with every purchase.

Blogs & Resources

Highlight blogs and resources related to your product, offering valuable insights and guidance that help customers make informed decisions and explore new ways to enjoy your offerings.

FAQ Section

Provide answers to common questions your customers have about your products and services, helping them feel informed, supported, and confident in their purchasing decisions.

Highlight Product Reviews

Display product reviews prominently on the main product card, near the "Add to Cart" button, to give customers quick access to feedback and build trust as they make their purchase decision.

How to Guides

Develop detailed "how-to" guides for your products, offering step-by-step instructions to help customers understand how they work and get the most out of their purchase.

Personalised Experiences

Personalise your site experience based on customers' locations and interests, delivering relevant content and offers that resonate and enhance their shopping journey.

Back in Stock Notifications

Offer an email notification option for out-of-stock products, allowing customers to sign up and be alerted when the item becomes available again.

Quick Shop Buttons

Incorporate dynamic "Shop" buttons on product pages to streamline the buying process, making it easy for customers to add items to their cart with a single click.

Image Zoom

Add a zoom-in feature on product images, allowing customers to examine details up close and get a better sense of the product’s quality and features.

Buy More & Save

Offer a "buy more, save more" discount to encourage customers to increase their purchase, providing added value and rewarding larger orders.

Page Abandonment Offer

Create an exit-intent pop-up with a special offer to engage visitors as they're about to leave, encouraging them to stay and complete their purchase with an added incentive.

Product Comparison

Enable a quick product comparison feature, allowing customers to easily view and compare key features, specifications, and prices across different products.

Proactive Customer Service

Set up proactive customer service outreach for visitors who spend extended time on a product page, offering assistance and answering any questions to help them make a confident purchase.

Highlight your Guarantee

Emphasise your money-back guarantees, reassuring customers of a risk-free purchase and building trust in your commitment to their satisfaction.

Product Personalisation

Enable customers to personalise and customise your products. Giving them a unique and tailored experience that adds value and makes their purchase feel truly special.

3D Product Viewer

Offer a 3D product view to let customers interact with and explore your product from every angle, enhancing their understanding and confidence in their purchase.

Returns Policy

Highlight the key points of your returns policy on the product page and provide quick access to the full details, giving customers the clarity and assurance they need for a confident, worry-free purchase.

Include Lifestyle Images

Incorporate lifestyle images that show the product in real-life settings, helping customers visualise how it fits into their lives and enhancing their connection to the product.

Sticky Add to Cart Button

Implement a sticky "Add to Cart" button on the page, ensuring it remains visible as customers scroll, making it easy for them to add items to their cart at any point.

Create Compelling Product Titles

Craft titles that are concise yet descriptive, emphasising key attributes like brand, model, colour, and size to improve SEO and attract the right customers.

Video Content

Produce engaging video content that showcases your products in action, highlighting key features, benefits, and practical uses to help customers gain a richer, more personal understanding of your products.

Detailed Product Descriptions

Create SEO-optimised product descriptions that highlight essential features and benefits, emphasise key details, and showcase how each aspect adds value for the customer. Making it easy for search engines and shoppers to find exactly what they need.

Clear Pricing and Discounts

Showcase the price prominently on the product page, including any discounts or promotions. If a discount is applied, display the original price with a strikethrough, alongside the new price and the percentage saved, making the deal clear and enticing for customers.

Stock Availability

Display stock levels on product pages, particularly for limited-quantity or high-demand items. Include an “Only X left!” prompt to create urgency and encourage customers to act quickly.

Shipping and Delivery Information

Show estimated delivery times and shipping costs upfront on product pages. If free shipping is available, highlight it prominently. Include information about special shipping options, such as express delivery or international shipping, to give customers a clear understanding of their choices.

Warranty Information

Include warranty details on applicable product pages, to reassure customers and provide peace of mind about their purchase.

Dynamic Product Image

Ensure product images update dynamically as customers select different variations or options, giving them a clear view of exactly what they’re choosing.

Show Trust Badges

Display trust badges, such as “100% Satisfaction Guarantee” and “Secure Checkout,” along with recognisable payment option logos like Visa, MasterCard, and PayPal. This reassures customers of a secure and reliable shopping experience.

Decrease Loading Times

Improve user experience and boost conversion rates by optimising page load times through image compression and code and script minimisation.

Frequently Bought Together

Add a “Frequently Bought Together” or “Customers Also Bought” section, enabling customers to purchase complementary items as a bundle with one click for added convenience and value.

Mobile Responsive Design

Optimise the page to be responsive and quick-loading on mobile devices, ensuring design elements like buttons and drop downs are touch-friendly. Utilise adaptable layouts to hide or create elements specific to different screen sizes, providing a seamless experience across all devices.

Breadcrumb Menu

Include a breadcrumb menu on the product page, allowing users to easily navigate back to categories or the homepage, enhancing their browsing experience and making site navigation more intuitive.

User Generated Content

Include a UGC section where customers can share photos or videos of themselves using the product, creating a community feel and showcasing authentic content that builds trust and encourages engagement.

SEO Optimisation

Use structured data (schema markup) to enable rich snippets in search results, displaying key information such as price, reviews, availability, and product details. Additionally, incorporate high-value keywords in your copy, Alt text, and metadata to improve search visibility and attract relevant traffic.

Currency Conversion

Enable customers to shop in their local currency, providing a seamless and familiar shopping experience that helps build trust and simplifies the purchasing process.

Accessibility

Choose accessible colours and fonts, and include alt text for all images to make your page user-friendly for individuals with disabilities, ensuring a more inclusive experience for all users.

Personalised Product Recommendations

Leverage AI-powered recommendations to showcase products tailored to each user’s browsing or purchase history, demographics, and location, providing a personalised shopping experience that boosts engagement and conversions.

Social Proof Notifications

Display real-time notifications when other customers make a purchase, creating social proof and encouraging visitors to make their own purchase.

Product Images

Improve your product images by using high-resolution, well-lit photos that capture every angle and detail. These visuals are the gateway for online customers, helping them fully experience the product and boosting their confidence to buy.

Showcase Customer Transformations

Showcase how your product has positively transformed customers' lives, inspiring new visitors by demonstrating the impact it could have for them too.