The Ultimate Best Practices Guide for Product Collections

This Comprehensive resource is designed to provide tips and strategies to help you improve and optimise your Shopify product collections.

Image Roll Over

Show a second image on hover, allows customers to view different product images directly from the collection page without having to opening each product.

Digital Merchandising

Ensure your products have the correct type, tags, and collection placement to ensure customers can easily find what they’re looking for.

Product Filters & Sorting

Allow your customers to filter your product collections by their preferences.

Highlight Essential Product Information

Display key product information, including price and essential features, to provide customers with quick, important details at a glance.

Consistent Layout & Image Sizing

Ensure all images and product cards maintain a consistent style & size across the entire collection page.

Use White Space

Ensure ample space around each product to create a comfortable browsing experience and avoid overwhelming customers.

Display Stock Availability

Clearly label low and out-of-stock items to keep customers informed about inventory levels.

Back In Stock Notifications

Add a "Back in Stock" notification option to out-of-stock items to allow customers to sign up for updates.

Hide Out Of Stock Items

Hide out-of-stock items that won’t be replenished soon to streamline the shopping experience and focus on available products.

Collection Description & Hero Section

Design a hero section for each collection to visually frame the collection, provide context, and enhance SEO.

Use an engaging header image, a descriptive title, and a brief, keyword-rich description to attract customers and improve search engine visibility.

Highlight Sales Items

Use labels or badges to clearly highlight discounted and promotional products, making them easily identifiable for customers.

Showcase Product Reviews

Enable customers to view product reviews directly from the collection page for quick insights into your products quality and customer satisfaction.

Clear Product Images

Make sure that your product images are easy and clear to see as customer scroll through your collections.

Custom Product Recommendations

Provide personalised product recommendations within your collections, tailored to each customer’s browsing history. This helps customers discover unique products they’re likely to be interested in, enhancing their shopping experience.

Pagination & Infinite Scrolling

Enable shoppers to easily load more product options as they browse, creating a seamless and continuous shopping experience.

Breadcrumb Navigation

Implement breadcrumb navigation to allow customers to effortlessly trace and return to previous categories and pages, making navigation more intuitive and streamlined.

Product Comparison

Enable a quick product comparison feature, allowing customers to easily view and compare key features, specifications, and prices across different products.

Quick View & Add to Cart

Add "Quick View" and "Add to Cart" options on the collections page, allowing customers to easily view product details and make purchases without having to leaving your collections page.