The Ultimate Best Practices Guide for Shopify Live Chat

This Comprehensive resource is designed to provide tips and strategies to help you improve and optimise your Shopify Live Chat.

Quick Response Time

In live chat, every second count, aim to respond to customers ASAP to keep them engaged and increase the likelihood of making a sale

Set Clear Expectations

If live wait times exceed a few minutes, set clear expectations by notifying customers, reducing frustration and reassuring them that their inquiry is valued and will be addressed soon

Typing Indicators

Enable typing indicators in live chat to show customers that a response is on the way, keeping them engaged and reassured while they wait

Proactive Chat Triggers

Set up live chat message triggers based on user behavior, such as time spent on the page or scroll depth, to deliver proactive customer service right when it's most needed

Exit Intent Messages

Use exit-intent triggers to recover abandoned carts or provide checkout assistance. Consider offering a discount or asking if customers need help to encourage them to complete their purchase

Multilingual Support

Provide multilingual chat support for a global customer base, using AI-based translation tools to seamlessly handle common inquiries and bridge language gaps

Allow Channel Switching

Ensure a seamless transition when a customer moves from chat to a phone call or email by making their chat history and context readily available to the next agent. Allow customers to switch channels (chat, email, call) without losing their place in line or the context of their conversation

Personalised Canned Responses

Create templates for common questions to save time, while enabling agents to personalize each response for a more genuine and helpful customer experience.

Post-Chat Surveys

Implement a quick, one-click post-chat survey to gauge customer satisfaction. Include questions on response quality, issue resolution, and helpfulness to gather valuable feedback on the support experience

Personalized Assistance

Provide personalized assistance by addressing customers by name if they’re signed in or have provided it during the chat. Leverage past browsing or purchase history to make tailored recommendations and offer solutions based on customer profiles, like suggesting complementary products to increase average order value (AOV)

Chat Follow Up

Send customers a summary email after the chat, including relevant links and resources to support their purchase decision. Use retargeting ads to remind them of products they showed interest in but didn’t purchase, keeping your brand top of mind

Chat Performance Review

Monitor key metrics such as first response time, resolution time, customer satisfaction (CSAT), and conversion rates for live chat. Leverage analytics to fine-tune proactive triggers, chat prompts, and response quality, continually enhancing the customer experience

Create Chat Flows

Create multi-step chat flows with branching and conditional logic to address FAQs, recommend products, and guide customers based on their needs. This approach offers a tailored support experience, reduces ticket volume, and increases conversion rates

Quick View & Add to Cart

Add "Quick View" and "Add to Cart" options on the collections page, allowing customers to easily view product details and make purchases without having to leaving your collections page

Self Service Options

Enable customers to track, cancel, return, and report order issues directly through live chat, providing a seamless experience without needing to contact a customer service representative

Mobile Friendly Chat

Optimize the chat widget for mobile, ensuring easy access and clear readability. Position it carefully so it doesn’t obstruct important information, such as product descriptions or “Add to Cart” buttons

Offer 24/7 Support

If your store operates 24/7, your service should too. Provide round-the-clock live chat support by partnering with customer service agencies like TalentPop, ensuring customers receive prompt assistance at any hour for an enhanced experience

Train a Custom AI Agent

Develop an AI agent tailored to your brand by training it on your knowledge base, tone of voice, and content. This approach ensures it provides accurate, on-brand assistance and creates a consistent, personalized experience for customers

Email Capture

Use live chat messages to capture email addresses instead of pop-ups, reducing customer frustration and providing a smoother, more engaging shopping experience

Chat Campaigns

Leverage live chat to promote seasonal deals, flash sales, or limited-time offers to visitors. Highlighting relevant discounts when customers browse specific categories or products

Product Recommendations

Provide automated, personalized product recommendations to customers browsing your store through live chat, helping them discover relevant items and enhancing their shopping experience